connectiNG brands WITH fans of the Beautiful GAME

T1 Futbol


Soccer, calcio, football or as we like to say, FUTBOL!  No matter what you call it, one thing is certain, with an estimated 4 billion fans globally, futbol is the most popular sport in the world.

T1 Futbol is focused on providing strategic marketing expertise for brands and properties wanting to build partnerships around one of the world’s most inclusive sports.  We build exciting partnerships, create meaningful experiences, and can amplify your story getting you in the game.

Here's a little of what we do



T1 is proud to be Allstate Canada’s Experiential Agency of Record, working on their Canadian soccer sponsorship strategy and execution. We developed all of the creative assets for the Allstate Soccer show platform from the ground up, including a full rebrand. T1 also supports Allstate through the development and execution of on-site activations that are memorable and form true connections with the soccer community. 



BMO Team of the Week is a program that helped position BMO as the “Bank of Soccer” in Canada. We created an integrated campaign that had us leading media partnerships, contest development, social media strategies – everything right down to selecting and working with local teams. We built strong emotional connections with families that inspired them on and off the field and were able to shift the culture of a sport, improving the experience for families and kids for the better.

full-stack sponsorship


Print, PR, OOH, social media, and in-store activations – this integrated campaign scored goals in retail spaces everywhere! We created a program to build on the love between Team Canada, families and FIFA WWC within retail spaces. We developed creative and shopper marketing strategies while working collaboratively with our partners to adapt and execute POS solutions. We also established partnerships with six Canadian athletes to build excitement. We encouraged families to celebrate women’s soccer, grow pride in our amazing Canadian team, and enjoy an ice-cold Coke.