Full-Stack Sponsorship

Creating equitable partnerships & activating them for real people is what we do. And with a mission of uniting brands with people, building communities around brands & connecting with them meaningful ways is how we do.


Soccer, calcio, football? We call it Futbol.

We take pride in being a part of the futbol community, assisting brands and properties in connecting with fans and creating unforgettable experiences. Because when it comes to futbol, it’s not just a game; it’s a way of life.


With 4 billion fans worldwide, there’s no denying futbol is the most beloved sport on the planet. You can feel the passion and energy of futbol in every corner of the world, from the beaches of Brazil to the streets of Spain. At T1 Futbol, we bring strategic marketing expertise to global brands seeking to build inclusive partnerships. We craft remarkable campaigns, amplify your story, and get you in the game.

Scoring Goals: Allstate's Winning Play in Futbol Sponsorship

As Allstate’s dedicated Sponsorship and Experiential Agency of Record, we’re all in for their full futbol portfolio. From National Teams to grassroots activations, our goal is to supercharge partnership value through customer acquisition and fan devotion.

A World of Flavour: Uniting Fans With Cheese, Soccer & Jonathan David

In collaboration with Black Diamond Cheese, Cracker Barrel Cheese, P’tit Quebec, and Cheestrings, T1 Futbol orchestrated a dynamic 2022 FIFA World Cup campaign. Featuring international footballer Jonathan David and renowned chefs, we delivered immersive in-store promotions, captivating content, and digital coupons, uniting fans on a global scale.

Coca-Cola's Winning Play: A Canadian Soccer Celebration

From OOH to social, in-store to experiential, we’ve celebrated multiple FIFA World Cup events, partnering with Canadian athletes, executing the Coca-Cola FIFA Ball Kids program nationwide, all while fostering team pride and family connections.

Hyundai Drives Fan Engagement: A World Cup Partnership to Remember

In partnership with Hyundai, we supercharged their FIFA Women’s World Cup sponsorship. Boosting brand affinity, we developed a custom app that uncovered fans’ soccer personas, sparking interactive fan zones, contests, and social media buzz, and ultimately driving fans into dealerships across the country. Hyundai’s FIFA journey was elevated to the next level.

T1 consistently overdelivers – regularly exceeding our expectations and anticipating issues before they happen. Their team has bench strength in account management, creative, broadcast and live activation. They care about the work and their clients and we’re happy to be working with them.

Sponsorship Marketing Team

GoGo squeeZ has been working with T1 Futbol for just over a year and we’re proud of the work that’s been accomplished with them in such a short time. They have been quick to understand our business challenges and formulated an optimal sponsorship and experiential program to address our needs in a collaborative and fun way. Through great creative and executing with excellence our programs with T1 Futbol have had an immediate impact on our brand impression with consumers and have contributed to the ongoing success and rapid growth of our brand. We look forward to many more years of collaboration and excellence working with T1 Futbol and their remarkable fun team..

Dory-Ann Cordeiro, Marketing Manager
Stuart Schneiderman, Marketing Director

We really enjoy working with T1. Their execution is superb and always meets our expectations. They approach any problem with a solutions-oriented mindset and have a positive response to feedback.

Susan Kearney Director, Brand and Promotions, Lactalis Canada


Your success is our success. Our goal is to win together as one team, with a bit of banter and a lot of fun. Get in touch and let’s work together.

Your Team