Full-Stack Sponsorship

Creating equitable partnerships & activating them for real people is what we do. And with a mission of uniting brands with people, building communities around brands & connecting with them meaningful ways is how we do.

We’re sponsors of impactful brands. Meaning we are champions and supporters of people, brands and organizations that want to make their mark.

And we’ve been in the game for 30 years.




How We
Stack Up

Drawing inspiration from web and software development, we have adopted the concept of “full-stack” to describe our holistic and end-to-end approach to sponsorship marketing.

Get To Know Us


Savouring Success: Mondelez’s Sponsorship Journey Unwrapped

In collaboration with Mondelēz, we developed a comprehensive Canadian sponsorship strategy. Using our T180 consulting approach, we meticulously assessed the Canadian landscape, pinpointed optimal partnerships, and are negotiating agreements for brands such as Oreo, Cadbury, Ritz, Sour Patch Kids and Chips Ahoy!. This strategic initiative not only heightens consumer engagement but also amplifies brand prominence.

Ready, Set, Game: PS5’s The Last of Us Hits Union Station

T1 teamed up with PlayStation to ignite excitement around The Last of Us game’s relaunch on PS5. In the heart of Union Station, we brought the game’s eerie cordyceps outbreak to life with a lifelike installation and the spine-tingling sounds of a clicker. To amplify the experience, we conducted a “Live From PS5” news-style broadcast, capturing the event’s essence. This immersive activation not only stirred seasoned gamers but also intrigued newcomers, bridging the gap between gaming and reality.

From Grassroots to Gridiron: Growing Fandom with NFL Canada

NFL Canada faced the challenge of boosting football culture among Canadian youth, distinct from the USA’s fervor. We built from the ground up, a one-of-a-kind grassroots venture aimed at nurturing youth involvement (ages 8–18) and coaching clinics. We engaged 2,500+ in the inaugural year throughout Southern Ontario. Over the next three years, our mission is to not only influence communities but also drive the growth of girls’ football, expanding football fandom in Canada.

Kicking It Up a Notch: Soccer Integrated Marketing with GoGo squeeZ

In partnership with GoGo squeeZ, we’ve masterminded lasting futbol strategies and seamlessly blended campaigns. From sponsorships and in-store promotions to live experiences, athlete integration, and digital amplification, we proudly serve as GoGo squeeZ’s Agency of Record, igniting the Canadian futbol sponsorship strategy to perfection.

Playing for Purpose: How Jumpstart’s Play to Lead Program Inspires Girls

Canadian Tire Jumpstart’s Girls in Sport – Play to Lead program is dedicated to empowering young girls with the skills, confidence, and connections needed to become leaders, fostering gender equity in sports and communities. In its inaugural launch, T1 and Jumpstart engaged high school girls and coaches across the GTA through a two-day Leadership Summit. Here, 34 girl athletes and 27 coaches learned vital leadership skills, participated in expert-led workshops, and formed enduring bonds. T1’s strategic planning, creative and branding development, programming and activation made this transformative experience possible.

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