Savouring Success: Mondelez’s Sponsorship Journey Unwrapped
In collaboration with Mondelēz, we developed a comprehensive Canadian sponsorship strategy. Using our T180 consulting approach, we meticulously assessed the Canadian landscape, pinpointed optimal partnerships, and are negotiating agreements for brands such as Oreo, Cadbury, Ritz, Sour Patch Kids and Chips Ahoy!. This strategic initiative not only heightens consumer engagement but also amplifies brand prominence.