You could call us an officiant, a priest, or a justice of the peace because we are in the business of uniting brands with people. We do this through what we call Full-Stack Sponsorship: designing meaningful partnerships, pushing the creative idea envelope, building multi-sensory experiences, and purposefully connecting with people. When we bring all of this together, we are able to tell the stories that shift culture.


Full-Stack Sponsorship


From F1 to local hockey Esso has fuelled our passion to create genuine connections with consumers and generate tons of organic content. Through partnerships with Hockey Canada we created campaigns that have grown brand love at a grassroots level. Esso has also allowed us to bring innovation through technology in how we’ve activated. Even when partnering with organizations like the NHL we’ve never lost sight of the value in creating authentic human connection. We’re proud that our efforts with Esso have generated well-oiled results across multiple touch-points generating affinity for the brand across Canada.

Full-Stack Sponsorship


We’ve supported OLG on integrated campaigns ranging from media planning, social content development and influencer management, resulting in over 2 million organic impressions generated from partnerships. Even when the world was hit with COVID-19, we pivoted fast creating a COVID-friendly event to give consumers an opportunity to experience live music and entertainment at the OLG Play Stage. We were among the first to understand everyone’s desire to connect and we found ways to build brand love while understanding the current culture.

Full-Stack Sponsorship

Dairy Farmers of Canada

For Dairy Farmers of Canada we’ve been able to develop campaigns inspired by their sponsorship portfolio across the country. We’ve been able to strategically build partnership plans that have lead to exponential growth and reducing partnership fees by 40%. Going beyond festivals or anything expected, we travelled everywhere creating stunning activations, growing awesome partnerships and creating content that has generated lineups and shares for days!

Our People

We are t1. We’re a team that draws on our one-of-a-kind lived experiences to change the game, learning new tricks and impacting culture as we collaborate and create. We focus on being people – caring, determined, thoughtful – to build real connections with a bit of banter and a lot of fun. It’s how we’re wired. It’s how we work.

Join our Team

Your success is our success. Our goal is to win together as one team, and you could be part of helping us win. Check out our current openings – your next big move could be a click away.