You need ideas
that scale.

Ideas that work. Everywhere. On and off the screen, in a twenty-foot space or a 40,000 seat stadium. For over 20 years, we’ve been delivering big, bold, scalable strategies to some of North America’s best brands. XM, Video, Strategy, Social, and everything in between – we’re in the business of bringing your brand to life.

We’ve been busy.

In the best way possible. Check out some of our latest work to find out what T1’s Thinking First approach looks like in action.

This is what’s up.

Follow the T1 Thlog for our latest thoughts, ramblings, and reports.

A Canadian Sponsorship Perspective

A Canadian Sponsorship Perspective

For the past 11 years, the Canadian Sponsorship Landscape Study (CSLS) provides Canadian sponsorship professionals with key insights and information on the scope, scale and trends of the sponsorship industry in Canada. Pulling from the data and uncovering the perspectives of the three key groups of sponsorship stakeholders – sponsors, properties, and agencies – the study paints a robust picture of what is happening within the industry.

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Content Marketing for Sports Organizations – Embracing a New Era of Options

Content Marketing for Sports Organizations – Embracing a New Era of Options

In my latest white paper (download here) I’ve attempted to paint a high level and exhaustive picture of the content marketing landscape for sports organizations in 2017 (a nearly impossible task in such a rapidly changing space). I’ve provided historic information to provide context, some new primary data from friends at Canadian sports organizations, and some suggestions for how sports organizations can navigate this new world.

In many ways, this white paper is long overdue. One could even say that the topic is old news. […]

It’s Good to be Green

It’s Good to be Green

Coming into a new work environment as an intern can be intimidating at times.  In my case, being extremely green to the marketing world added an extra weight. But just like Pantone’s colour of the year, i’ve learned that green can be a good thing! Why you ask? Allow me to share my experiences from my first three weeks with T1.

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T1 puts Thinking First.