Full-Stack Sponsorship

Creating equitable partnerships & activating them for real people is what we do. And with a mission of uniting brands with people, building communities around brands & connecting with them meaningful ways is how we do.

The Sponsorship Landscape Studies were developed to provide comprehensive information on the scope, scale and trends in the sponsorship industry around the world.

The Canadian Sponsorship Landscape Study (CSLS) provides the most comprehensive information on the scope, scale and trends of Canada’s sponsorship industry, including industry size, spending by sector, activation trends, evaluation practices, strategic priorities and future outlook.

The study draws on both academic and industry resources to provide information that is extremely relevant, highly ethical and provides outstanding sponsorship expertise for sponsors, properties and agencies.

2024 marks the 18th edition of the Canadian Sponsorship Landscape Study.

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Download the 17th Annual Canadian
Sponsorship Landscape Study

CSLS is jointly presented by TI, SMCC, IMI and SponsorshipX, and is widely used to describe the state of sponsorship in Canada each year. This year’s study is based on the 2023 year of data.

Co-Presenting Partners

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The requested information and the entire contents of this website will not be distributed or sold to parties exclusive to the direct partners of CSLS. We kindly ask that you continue to help advance the merit of the CSLS by participating in future surveys that will be shared via email by CSLS partner communications.