The Sponsorship Landscape Studies were developed to provide comprehensive information on the scope, scale and trends in the sponsorship industry around the world.
The Canadian Sponsorship Landscape Study (CSLS) provides the most comprehensive information on the scope, scale and trends of Canada’s sponsorship industry, including industry size, spending by sector, activation trends, evaluation practices, strategic priorities and future outlook.
The study draws on both academic and industry resources to provide information that is extremely relevant, highly ethical and provides outstanding sponsorship expertise for sponsors, properties and agencies.
2024 marks the 18th edition of the Canadian Sponsorship Landscape Study.
CSLS is jointly presented by TI, SMCC, IMI and SponsorshipX, and is widely used to describe the state of sponsorship in Canada each year. This year’s study is based on the 2023 year of data.