Full-Stack Sponsorship

Creating equitable partnerships & activating them for real people is what we do. And with a mission of uniting brands with people, building communities around brands & connecting with them meaningful ways is how we do.

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Nate Hershenfeld

Project Eight: Building Sponsorship Partnerships in an Explosive Women’s Sports Market

For many Canadian soccer fans, the countdown is on for the 2026 FIFA World Cup, which Canada will host alongside the United States and Mexico. However, one year before the kick-off of one of the biggest...

Alexandra (Ali) Telfer

Redefining Partnerships: Empowering Non-Profits through Trust-Based Philanthropy

  When it comes to cause-driven partnerships, a transformative shift is taking place in how partners and non-profits engage with one another.   Gone are the days of brands calling all the...

Nithya Ramachandran

From Revenue to Community: 6 Insights into the Changing Landscape of Shopping Centres

I had the chance to attend the ICSC@Canada conference in Toronto on October 3, and was part of a panel discussion led by Leigh Rosar, MBA. The panel included Jeff Simmonds, Jonathan Laflamme and me, each...

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