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Creating equitable partnerships & activating them for real people is what we do. And with a mission of uniting brands with people, building communities around brands & connecting with them meaningful ways is how we do.

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Minda Peralta

Beyond Buzzwords: Hunter Cardinal’s Indigenous Path to Equity

In a world that is increasingly recognizing the importance of diversity, equity, and inclusion, Hunter C. stands out as a storyteller and advocate with a mission that goes beyond buzzwords. Today we...

Becoming a Source of Inspiration: What Brands Like Nike and Apple Teach Us

I am intrigued by some new research recently shared by Steve Levy of Ipsos on inspiration in consumer behaviour and how brands should respond to it. Ipsos conducted this eye-opening study, and it got me...

Post-Traumatic Growth: Finding Strength in Adversity

You don’t have to look very far to see them. You don’t need to open your eyes to feel their looming presence as the dread they stir inside you grows. The mountains that marketers face seem to be more...

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