When it comes to cause-driven partnerships, a transformative shift is taking place in how partners and non-profits engage with one another.
Gone are the days of brands calling all the shots, dictating terms and conditions based on their financial leverage, while charities eagerly grasped whatever was offered.
Recent shifts in culture, catalyzed by impactful social movements in 2020, have prompted consumers to prioritize corporate social responsibility (CSR), compelling brands to follow suit. 87% of business leaders now agree that CSR is becoming more of a requirement for companies rather than a nice-to-have(1).
Brands now understand the true value of non-profit partnerships, it’s a two-way street – they need charities, just as charities need them.
This shift is changing how power is distributed, pushing brands to adopt Trust-Based Philanthropy (TBP). This approach focuses on creating balanced partnerships, viewing charities as genuine collaborators with a shared commitment to driving social impact.
By putting these tactics into action, you can integrate trust-based philanthropy principles into your partnerships, and prioritize social impact.
1. Multi-year, Unrestricted Funding: Empowering Sustainability
This isn’t just about money; it’s about planting the seeds for a long-lasting impact. In order to make real change, non-profits need to feel empowered to spend the money where it is most needed, and partners who understand that real, lasting change takes time and they are committed to the journey.
2. In-depth Research: Trust as the Cornerstone
Trust-Based Philanthropy starts with a deep understanding of supported organizations, fostering a mutual commitment to a shared mission. This research is vital to ensure impactful resource allocation and alignment in the pursuit of meaningful change.
3. Streamlined Processes: Clearing the Path for Progress
Why should paperwork stand in the way of progress? By simplifying documentation and reporting, TBP frees up valuable time for both funders and nonprofits. This isn’t just about making it easier; it’s about giving them the space to focus on change.
4. Be Transparent & Responsive: Building Bridges of Trust
Trust doesn’t just happen; it’s built. It’s all about transparency, power awareness, and a little vulnerability. By embracing these principles, you’re sending a clear message of commitment to open and honest communication.
5. Solicit and Act on Feedback: Wisdom from the Frontlines
The heart of TBP lies in the experiences and expertise of your grantee partners. It’s about actively seeking their feedback and incorporating it into your decision-making. It’s not just about having a conversation; it’s about giving their voices the power to shape more effective and relevant initiatives.
6. Offer Support Beyond Money: Nurturing Holistic Growth
It’s time to rethink philanthropy. It’s not just about dollars; it’s about nurturing holistic growth within nonprofit organizations. Leadership development, capacity building, and organizational health – these are the real game-changers. It’s about empowering organizations to thrive and amplify their impact within the communities they serve.
As we embrace this cultural shift, the role of cause-driven partnerships is more pivotal than ever. This changing dynamic, driven by a commitment to social impact, has paved the way for Trust-Based Philanthropy to flourish. These practical tips offer you a blueprint for putting this approach into action, ensuring that your partnerships are built for true societal change.