Full-Stack Sponsorship
Creating equitable partnerships & activating them for real people is what we do. And with a mission of uniting brands with people, building communities around brands & connecting with them meaningful ways is how we do.
Creating equitable partnerships & activating them for real people is what we do. And with a mission of uniting brands with people, building communities around brands & connecting with them meaningful ways is how we do.
In North America, the word “soccer” often conjures two disparate images. On one end, there’s grassroots youth soccer, complete with children playing in matching shirts in local parks, and participation trophies that elicit ear-to-ear grins. On the other end, there’s professional soccer, a high-stakes realm brimming with the glitz and glamour of the world’s wealthiest sports organizations, replete with star players and international flair.
But as we approach the summer of 2023, the Canadian soccer landscape promises to be a golden opportunity for brands seeking to invest in professional sports, blending these two paradigms into a highly appealing prospect for brand growth and enhanced equity. The window of opportunity is opening at an accelerated pace; those who act decisively will find themselves perfectly positioned for success.
In particular, the summer of 2023 offers two monumental opportunities for brands to align with the Men’s National Soccer team: the Nations League and the Gold Cup. These events represent significant milestones for everyone involved in Canadian soccer. In the Nations League, Canada has already secured its place in the Finals, set for this week in Las Vegas’s Allegiant Stadium. As for the Gold Cup, it’s a historic tournament akin to the Euros, and Canada has a legitimate shot at the golden silverware.
Canada’s Men’s National Soccer team has, without a doubt, made its mark on the global stage.
Participation in the 2022 FIFA World Cup? Check.
Hosting the next World Cup? Check.
Automatic qualification for the upcoming World Cup? Check.
But their journey doesn’t end there. Despite securing World Cup qualification, the team has its sights set on more victories and, of course, more trophies – those shiny symbols of triumph that team captains hoist amidst a flurry of confetti.
Not to be overshadowed, our Women’s team, the defending Olympic champions, are also set for another shot at the FIFA title at the Women’s World Cup in Australia this summer. With Canada’s steadfast support for the women’s team and the sport’s continued growth in the country, the future looks incredibly promising.
For the Men’s team, the aim is clear: to etch “CANADA” on the next trophy. This is a prime moment for brands to savour victory and make their mark.
Currently, 15 organizations are sponsoring Canada Soccer (and we’re proud to work with a number of them at T1). While these decision-makers might not all be lifelong fans, they recognize the unique opportunity at hand. By associating with Canada Soccer, they not only become part of these extraordinary events and games but also drive the sport’s growth in Canada.
For soccer fans in Canada, the expansion and success of these sponsors should be a cause for celebration. This growth is where Canadian soccer will take its most significant strides, creating a winning situation for all stakeholders. With this much excitement on the horizon, both on and off the pitch, now is indeed the time to get on board.
