Posts tagged "absolute valuation"

Why brands need to rethink sponsorship valuation: Some updated thinking

September 6th, 2016 Posted by Consulting Group, Sponsorship 0 comments on “Why brands need to rethink sponsorship valuation: Some updated thinking”

Note that this blog post reiterates a few points made in a white paper I published in June 2014. Many brands spend millions of dollars on sponsorship rights fees each year, justifying these expenditures as marketing and business investments that deliver results to their company’s bottom line (in the long-run, at least).