Posts in Thoughts

It’s Good to be Green

January 24th, 2017 Posted by Thoughts 0 comments on “It’s Good to be Green”

Coming into a new work environment as an intern can be intimidating at times. In my case, being extremely green to the marketing world added an extra weight. But just like Pantone’s colour of the year, i’ve learned that green can be a good thing! Why you ask? Allow me to share my experiences from my first three weeks with T1.

How To Level Up Your Sponsorship Strategy

October 27th, 2016 Posted by Sponsorship, Sports, Thoughts 0 comments on “How To Level Up Your Sponsorship Strategy”

There’s a new player in the Canadian sponsorship landscape and it’s one that already possesses enough clout to pack the Air Canada Centre with 15,000 screaming fans. Boasting 214 million viewers annually and attracting a larger audience than the World Series, eSports is one of the fastest growing sports and entertainment platforms in the world.

The Paralympic Games: Unbridled Potential…

September 23rd, 2016 Posted by Consulting Group, Sponsorship, Thoughts 0 comments on “The Paralympic Games: Unbridled Potential…”

So, to start, let me put it out there that I have a huge conflict of interest here. Huge. Ever since I first was exposed back around the turn of the century when I worked at Sport Canada, I feel in love with the Paralympics Games and its athletes and I’ve been involved ever since.

Purchase Order

September 23rd, 2016 Posted by Thoughts 0 comments on “Purchase Order”

I was recently attending an industry function where a group of agency people were complaining endlessly about the purchasing departments of their major clients. It’s a well documented shift in the marketing industry that in many cases, brand directors alone are not responsible for determining who they should partner with or how the agency should be compensated. For well over a decade, purchasing departments, marketing services teams, and supply management experts have been more and more involved in screening, selecting, evaluating, and compensating agencies.

The Rio Effect | A Sponsorship Perspective

September 21st, 2016 Posted by Consulting Group, Sponsorship, Sports, Thoughts 0 comments on “The Rio Effect | A Sponsorship Perspective”

Now that the flame has officially been extinguished on the Rio Paralympic Games, the summer of Rio is officially passed. It was a summer that saw Canadian athletes shine at both the Olympic and Paralympic Games. New heroes emerged while established veterans cemented their legacy. And the sponsorship industry was watching.

TIFF: A close-up on brands that matter

September 16th, 2016 Posted by Brands, Thoughts 0 comments on “TIFF: A close-up on brands that matter”

Festival Street at the Toronto International Film Festival has been a hot spot for brand activations for several years. People love free stuff. Samples. Giveaways. Prizes. Surprise & delights. Yes. Yep. Sure. Mhmm & of course. They all work to associate positive feelings with brands. But do the brands even matter after people get what they want?

How do you describe the Olympic experience? A fan’s perspective.

September 12th, 2016 Posted by Sponsorship, Thoughts 0 comments on “How do you describe the Olympic experience? A fan’s perspective.”

Hectic. Exhausting. Exhilarating. And I didn’t even compete! Now that I’ve witnessed it first hand, I can speak from experience when I say the Olympics really are unlike any other event in the world.

ParaTrooper

September 8th, 2016 Posted by Thoughts 0 comments on “ParaTrooper”

If you have ever met my friend Norm O’Reilly, the word “trooper” may not be the first word that comes to mind. You might start off with passionate, super smart, motivating, dedicated, enthusiastic, kind, super friendly, loyal, tireless, engaging, selfless, considerate, excitable, or maybe just amazing. Norm is a trooper, and so much more.

6 things fly fishing has taught me about advertising

6 things fly fishing has taught me about advertising

August 30th, 2016 Posted by Thoughts 0 comments on “6 things fly fishing has taught me about advertising”

Brad Pitt, a pair of loose fitting rubber overalls, and a fishing rod. Does film get any better? No, it doesn’t. The 1992 classic, A River Runs Through It features the coming-of-age story of two brothers living in early 1900s America. They fight, they frolic, and they fly fish. This fine piece of 90s cinema mobilized viewers to run down to their local outdoor sporting stores in search of fly fishing gear.