T1 currently manages Esso Canada’s Hockey Sponsorship, leveraging a robust strategy and valuation process to drive development of an ownable platform. Our proprietary strategic planning process covers an in-depth analysis of the consumer and identification of strategic territories that drive the creation of consumer-facing programs. We support negotiation and partnership renewals with valuation of sponsorship assets; identifying opportunities to drive greater ROI and providing comprehensive measurement and impact reports to ensure our clients maximize the benefits of the partnership and achieve the desired objectives.