Barbie 60th Anniversary activation screen shot of social promo image
Barbie 60th Anniversary activation screen shot of social mention
Barbie 60th Anniversary activation screen shot of social mention
Barbie 60th Anniversary activation screen shot of social mention
To inspire the next generation to believe in their limitless potential, Barbie engaged over 20 Role Models across the US to rally young women in an immersive and celebratory experience at Walmart locations. The power of these influencers was felt by over 68K girls and earned almost 285 million impressions, cementing their belief that they can grow up to be anything.