Posts by Mitch Thompson

Content Marketing for Sports Organizations – Embracing a New Era of Options

February 23rd, 2017 Posted by Consulting Group, Sports 0 comments on “Content Marketing for Sports Organizations – Embracing a New Era of Options”

In my latest white paper I’ve attempted to paint a fairly high level and exhaustive picture of the content marketing landscape for sports organizations in 2017 (a nearly impossible task in such a rapidly changing space). I’ve provided a bit of historic information to provide context, some new primary data from friends at Canadian sports organizations, and some suggestions for how sports organizations can navigate this new world.

Five things I’ll be watching during the World Cup of Hockey

September 15th, 2016 Posted by Consulting Group, Partnership, Sports 0 comments on “Five things I’ll be watching during the World Cup of Hockey”

This Saturday, the World Cup of Hockey kicks off in Toronto. This new tournament, a joint venture owned by the NHL and NHLPA, truly is one-of-a-kind from a sports business standpoint.

Why brands need to rethink sponsorship valuation: Some updated thinking

September 6th, 2016 Posted by Consulting Group, Sponsorship 0 comments on “Why brands need to rethink sponsorship valuation: Some updated thinking”

Note that this blog post reiterates a few points made in a white paper I published in June 2014. Many brands spend millions of dollars on sponsorship rights fees each year, justifying these expenditures as marketing and business investments that deliver results to their company’s bottom line (in the long-run, at least).