Posts by Adam Ward

The Rio Effect | A Sponsorship Perspective

September 21st, 2016 Posted by Consulting Group, Sponsorship, Sports, Thoughts 0 comments on “The Rio Effect | A Sponsorship Perspective”

Now that the flame has officially been extinguished on the Rio Paralympic Games, the summer of Rio is officially passed. It was a summer that saw Canadian athletes shine at both the Olympic and Paralympic Games. New heroes emerged while established veterans cemented their legacy. And the sponsorship industry was watching.

How do you describe the Olympic experience? A fan’s perspective.

September 12th, 2016 Posted by Sponsorship, Thoughts 0 comments on “How do you describe the Olympic experience? A fan’s perspective.”

Hectic. Exhausting. Exhilarating. And I didn’t even compete! Now that I’ve witnessed it first hand, I can speak from experience when I say the Olympics really are unlike any other event in the world.