Oct 12, 2017 – Influencer marketing isn’t just about brand awareness – it’s about strengthening customer relationships through effective and creative storytelling. Ashley Riske, Senior Director of Marketing Strategy at Kin Community, and her panel of digital creators: Allegra Louise, Co-owner of Uncle Apparel, Amanda Muse, Social Media Influencer, and Matthew Basile, Founder of Fidel Gastro’s, covered best practices on how to develop content strategies that drive results for any marketing campaign.
June 13, 2017 – Canada embodies a unique brand. A brand that positions the nation as one of acceptance, freedom and loyalty. How did Canada get here? Mark Harrison, a proud Canuck, shares how the country’s rich history of influential events shaped the brand that we all recognize as Canada today. In this 60-minute presentation, Mark explores 150 years of Canada’s most memorable experiential programs, sponsorships and revolutionary experiences, and their impact on the nation’s identity. Join him in Thinking First about Canada’s storied past in celebration of Canada’s sesquicentennial.
January 17, 2017 – Don Amero is an Aboriginal recording artist who’s soulful sound has been likened to Ed Sheeran, John Mayer, and Jack Johnson. But despite his many successful albums, multiple awards and his Juno Nomination, he sees himself as more than just a talented singer, songwriter and storyteller. In his own words, Don is a healer, whose music transcends simple words and melody. In this 60-minute question and answer session, Don shares his fascinating approach to finding success in a very competitive business, his belief in a Mission, Vision and brand marketing, and treated the packed house to a live performance of some of his most beloved songs.
June 15, 2016 – Design professionals put an immense amount of pressure on themselves to create work that is innovative, fresh and beautiful, rationalizing that we owe it to the world, and our clients, to create beautiful looking things. But what if it doesn’t matter as much as we think? What if terrible design is equally effective, if not more in some cases. We live in a world surrounded by bad design, and thriving businesses that are cloaked in terrible design decisions. As a society, have we just learned to accept the ugly stuff, or for the average person, does it even matter? Let’s take a look at some best case examples, and also the worst, and even perform a little experiment for ourselves.
October 25, 2016 – The rest of the world has become very serious about the Paralympic Games, and the competition has grown exponentially. Countries are making unprecedented investments in the success of their athletes, and by doing so, fuelling the stories of extraordinary accomplishments that need to be told. Perhaps most critically, they’re growing the potential of these Games to positively impact the lives of the millions around the world who are challenged everyday with a physical disability. In this 60-minute presentation, Norm shares those inspirational stories, told from his unique perspective inside the Games. They’re sure to change the way you look at life, both personally and professionally.