Posts in Partnership

A Canadian Sponsorship Perspective

June 26th, 2017 Posted by Consulting Group, Partnership, Sponsorship 0 comments on “A Canadian Sponsorship Perspective”

For the past 11 years, the Canadian Sponsorship Landscape Study (CSLS) provides Canadian sponsorship professionals with key insights and information on the scope, scale and trends of the sponsorship industry in Canada. Pulling from the data and uncovering the perspectives of the three key groups of sponsorship stakeholders – sponsors, properties, and agencies – the study paints a robust picture of what is happening within the industry.

Five things I’ll be watching during the World Cup of Hockey

September 15th, 2016 Posted by Consulting Group, Partnership, Sports 0 comments on “Five things I’ll be watching during the World Cup of Hockey”

This Saturday, the World Cup of Hockey kicks off in Toronto. This new tournament, a joint venture owned by the NHL and NHLPA, truly is one-of-a-kind from a sports business standpoint.